Google is the most widely used search engine in the world, with billions of searches performed every day. This means that if a small business is not on Google, they are missing out on a vast audience of potential customers who are searching for products and services like theirs. Being on Google is like having the ultimate wingman for your small business.
If you’re a small business owner trying to make a name for yourself in a crowded market, you’re like the new kid at school, trying to make friends and fit in. But unlike high school, being on Google means you’re not limited to just the people you share a campus (or town) with. You’ve got access to a global audience of potential customers, all thanks to the power of search engines.
And let’s be real, having a strong online presence gives you credibility and authority. You’re the cool kid in school who everyone wants to be friends with! And just like the cool kid, when you show up at the top of search results, people are more likely to trust you and want to do business with you.
But Google doesn’t just give you visibility, it also gives you a variety of (mostly) free tools to help you reach potential customers. Google My Business is like your virtual business card, giving customers all the information they need to reach you. And AdWords is like your personal advertising agency, helping you target the right people at the right time.
Just like any good wingman, Google helps you track your performance and make improvements. With Analytics, you can see how many people are visiting your website, how long they’re staying, and even what pages they’re checking out. It’s your little spy, telling you everything you need to know about how people are using your site, and how you can make it even better. This data can be used to make informed decisions about how to improve online marketing efforts and increase sales.
Google visibility is an essential component for small businesses looking to establish and grow their online presence and reach more customers. Talk to us today about how we can help you get your small business online.
