Having a professional email address is more important than ever for small business owners. An email address associated with your website’s URL, also known as a custom email address, not only gives your business a professional image, but it also helps to build trust and credibility with potential clients.
One of the main advantages of having a custom email address is that it makes your business look more credible and professional. When a potential client sees an email address like [email protected] or [email protected], they are more likely to perceive your business as legitimate and trustworthy. Using a generic email address (like a Gmail or Hotmail account) can be perceived as unprofessional and may even make the business appear less established.
Custom email addresses also help build brand consistency, reinforcing your brand and making it more memorable for potential clients. This can be particularly useful for small businesses that are looking to establish themselves in a competitive market.
You’ll also enjoy more control over your email communications. With a custom email address, you can set up email forwarding, auto-responders, and other features that can help you to manage your communications more efficiently, streamlining your operations and improving your workflow.
Custom email addresses tend to offer better security features, depending on your host. With a custom email address, you can set up two-factor authentication to protect your communications and keep your business data safe. This is particularly important for small businesses that handle sensitive information, such as personal data or financial information.
You’ll also be able to assign domain-based email addresses to all of your employees, which will make it easy for customers to remember and reach out to the right person within your company.
In summary, having a custom email address associated with your website’s URL is a small but powerful step that small business owners can take to improve their online presence and build trust and credibility. If you need help, set up an appointment with us today!
